The lift is a factor which shows to what extend the succedent (for example, Row 1: HPV- vaccine) is part of orders (shopping carts) having a specific product as the antecedent (for example, Row 1: Pramipexol) ??? compared to the overall representation of this product (Succedent ??? HPV vaccine) , Lift above (Lift > 1) or below 1 (Lift < 1) indicates the relationship or cross selling link (Cross Se