When a pitch is rejected, no means no.->Don???t #3: Exaggerating in pitches/press releasesDon???t say your product is the biggest or the best unless you have evidence to back it up. ???Unfortunately, PR kind of trades in hyperbole,??? Ulanoff says. ???So they oversell and under-deliver.???->Don???t #4: Taking credit that doesn???t belong to youUlanoff gets annoyed when PR people are completely una