The silver halide color photographic material as claimed in claim 1, wherein the magenta coupler represented by formula (I) is represented by the following formula (II) or (III): ##STR79## wherein R1 and R0, which may be the same or different represent a hydrogen atom or a substituent, respectively, provided that when R1 is a hydrogen atom, a halogen atom, or a cyano group, R0 is not a hydrogen at