She lives on a farm with her family.Farmers represent roughly 1.5 percent of America???s population, and educating the other 98.5 percent isn???t easy, especially when groups such as PETA, or People for the Ethical Treatment of Animals, present an often-negative portrait of agriculture, Payn-Knoper says.At the very least, she says, farmers and ranchers need to ratchet up their use of social media