The App is the latest element of the multi-faceted Tamagotchi L.i.f.e. brand initiative, which began with its website launch in November, the kickoff of an original series of T-L.i.f.e. webisodes, and the establishment of the ???Hometown Heroes??? program, where fans can nominate someone making a measurable difference in their community, and the winner of each two-month voting period is awarded a