The messages, which were in English and three local dialects (Tonga, Nyanja, and Bemba), have the potential for a very broad impact; national radio reaches 59% of women and 74% of men at least once a week, and national TV reaches 31% of women and 37% of men at least once a week1.Additionally, to kick off World Breastfeeding Week, IYCN joined partners including the World Health Organization, UNICEF