Although, as a lip gloss, there will always be an element of stickiness to such a product as this, the lip gloss has more of an oily, creamy consistency to it than the Pritt Stick texture of some lip glosses, making it a lot more wind (and kiss) friendly than many lip glosses out there!The lip gloss also has a moisturising, rich and soothing feel to it that many lip glosses lack.