Turning now to the drawings, and particularly FIGS. 1-2, it will be seen that a banner rod assembly 10 in accordance with the invention broadly includes a fixture 12 adapted for coupling to an upright support surface 14, a breakable banner rod coupler 16 supported by the fixture 12, and an elongated banner rod 18 having the inner end thereof operably connected with coupler 16 for supporting a depe