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  • During the time that Anna???s Linens has been using DRTV to drive store sales, Doll says the company has learned ???a lot about the efficiencies you can gain??? through direct response, particularly when campaigns are integrated with Web, phone and other sales channels. ???We???re still relatively new on TV,??? says Doll, ???but we find that DRTV is very effective at driving customers to use the W
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