Celebrities such as Nicole Scherzinger, Christina Aguilera, Ashanti and Paris Hilton have adopted the label, which has gained international popularity for its romantic and even sultry, heavily bejeweled frocks. <a href="http://www.aiisha.comVIDEO">http://www.aiisha.comVIDEO</a> PRODUCTION:Moore College of Art & Design Marketing & Communication DepartmentDirector: Roy WilburMultimedia Producer & Editor: Dave RizzioInterviewer: Michele Coh