Jeff Huggins says: March 26, 2010 at 1:51 pm I spent much of my career working with market research (???qualitative??? and ???quantitative???) ??? interpreting it, designing it, implementing it, making decisions based on results, learning from successes and mistakes, and so forth ??? in and for organizations such as McKinsey and Disney, working with folks from P&G and top ad agencies, and so forth