Second, endorsements and testimonials mean any advertising message that consumers are likely to believe reflects the opinions, beliefs, findings, or experience of a party other than the sponsoring advertiser (which is Belkin via Bayard in this case). 16 C.F.R. ???? 255.0(a) and (b).??? ???Endorsement and testimonials??? covers blogs, Amazon product reviews, and other reviews (ex: Buy.com and Neweg