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  • September 2012 Lights, Camera, Call-to-Action: Trends in Video MarketingThe media theorist Marshall McLuhan famously noted, ???the medium is the Research Briefmessage.??? He meant that new forms of media have their own set of rules, Aberdeen???s Research Briefsand that content is ultimately developed that takes advantage of these rules. provide a detailed explorationMcLuhan???s maxim still holds t
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