Mobile is the fastest growing media and a Big Player in Local Search65% of mobile users said they usedtheir mobile device to find abusiness to make an in-storepurchase . (Source: Google, 2011)24% of U.S. adult online iPhoneusers and 21% of Android usershave used a shopping application inthe past three months. (Source:Forrester, 2011) Recycler Local Search 9.