Last year, Rocawear launched an international ??I Will Not Lose Campaign,?? (www.iwillnotlose.org) where stars such as Chris Brown and Ciara gave accounts of how they overcame personal challenges before reciting the trademarked phrase ??I Will Not Lose.?? I Will Not Lose, LLC (www.iwillnotlose.net) CEO Reggie Tucker alleges in the lawsuit that his company trademarked the brand first and were subse