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  • Filed Under: Branding Tagged With: #B2Bchat, B2B marketing, Brand, Christy Ferguson, Maureen Blandford, WoozlesTV Really Is Easier to Measure than Social Media July 28, 2011 By Eric Wittlake 6 Comments KMart???s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media.
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