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An Entity of Type : prov:Entity, within Data Space : webisadb.webdatacommons.org associated with source dataset(s)

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  • Such programmes, more often termed as loyalty programmes recogniseand reward customers based on purchasing behaviour.A frequency marketing programme is a means to an end; it is the means in which companies areable to identify its ???best customers??? and once identified, enables companies to recognize andreward those customers in order to keep them loyal.
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