Examining the Roles of Celebrities as Opinion Leaders for the Diffusion of Fashion in the Us Teen MarketWeisfeld-Spolter, Suri, Thakkar, Maneesh, Academy of Marketing Studies Journal INTRODUCTION A good model can advance fashion by 10 years.--Yves Saint Laurent, 1984 Fashion is an area where interpersonal communications have been found to be highly important in the diffusion of information.