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An Entity of Type : prov:Entity, within Data Space : webisadb.webdatacommons.org associated with source dataset(s)

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  • Focus groups are a form of research in which a company recruits target customers, places ~5-10 of them in a room together with a trained facilitator (usually with a one-way mirror allowing for observation), and gathers qualitative data on the customers??? perceptions, attitudes, and beliefs towards a specific brand or product.
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