categories, including bakery and cereals (e.g. MyMuesli), hot drinks (e.g.Nespresso), snacks (e.g. Graze and You Bar) and confectionery (e.g.Chocri).Your key questions answered* What is the intersection of trends that makes the concept of masscustomization so important right now?* Which strategies of customization are being used by food and drinksmanufacturers?* What are the key challenges for bot