onomically. but it would not be until the late nineties when hip hop conquers not only fashion, but popular culture as well.the late nineties saw artists such as mase, foxy brown, and puff daddy to name a few starting to mention fashion labels such as versace, prada, or gucci into their rhymes. while many older hip hop fans grunted at how these new emcees lack substance in their lyrics, the younger