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An Entity of Type : prov:Entity, within Data Space : webisadb.webdatacommons.org associated with source dataset(s)

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  • Rubel???s research examines how companies can best determine and allocate resources to marketing activities when facing a realistic chance of encountering a product harm crisis such as the SUV rollover controversy faced by Ford and Firestone in 2000 or the many product recalls Mattel was forced to make in 2007.
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