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  • Executed in-house by Saks Fifth Avenue's New York office, the Live a Little campaign runs on radio in major metros and in national newspapers and magazines such as Vanity Fair, Fortune and Vogue.Besides pushing the stores, the effort boldly mentions the saksfifthavenue.com Web address, a departure from previous advertising.Jennifer Mann, spokeswoman at Saks, New York, said in-store efforts inclu
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