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  • If you ever notice that your Google search screen looks different from one shown the person next to you, it???s because Google is testing a new feature on a random subset of searchers.Page 234 Despite the roadblocks, some companies, such as Hewlett-Packard and Bass Pro Shops use LTV to measure their online marketing.Page 237 The best marketers know the truth of what metrics expert Jim Sterne says:
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