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An Entity of Type : prov:Entity, within Data Space : webisadb.webdatacommons.org associated with source dataset(s)

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  • Nevertheless, little is known about consumers??? attitudes, knowledge, and perception regarding CrM campaigns and the communication channels they use to learn about CrM. In this article the authors focus on the role of these and other success factors such as cause???brand fit and product fit influencing German consumers??? willingness to buy a CrM promoted product.
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