Everything is a sham and a marketing ploy - with capitalism everything you do as part of a market society is a statement, even if you would prefer it not to be, he is the main feature of the system.posted by codacorolla at 7:28 AM on June 12, 2011 [4 favorites] Rory Marinich: Vodka advertising is all about telling people who they will be if they are seen purchasing their product.